PepsiCo Could Be The Future Of Indian Snacking?

Pepsico's Attempts To Save The Environment


No matter where you are or who you are, there’s a bigger chance, than not, that you have eaten Lay's at least once in your life. And if you were born and brought up in India, then maybe you’ve had Kurkure a bunch of times as well. And if you’ve grown up eating these, you will also remember how our parents used to urge us to not eat too much of it as it was supposed to be unhealthy. Well, that’s all going to change now.

PepsiCo announced on July 18th that it’s going to change its strategies regarding flavours, packaging and communication. It is doing so to retain it’s over 45% share over the Indian salt-snacking industry (which itself amounts to about 14,000 crore rupees). So what exactly are these new strategies? Let’s take a look.

Snack Category Vice-President said that PepsiCo will reduce 5% to 25% sodium across popular variants of Lay’s and Kurkure and aims at reducing sodium across the foods portfolio to 75% by 2025. They did this in order to meet the expectations of changing health concerns.

 


One of their other agendas to meet by 2025 is to reduce the carbon footprint on the environment by a significant amount. Not only are they resizing their packs (the Kurkure 5 rupee pack size went down by 6% after the Maharashtra plastic ban), but are also working towards using 100% compostable packs for their products. So by the 4th quarter of this year, PepsiCo will supposedly have fully compostable packing for their salt-based snacks.

On the recycling front, they have initiated a film-to-fuel project at our Pune plant to convert all plastic film waste from the packaging process into fuel.

That will help with the carbon footprint, sure. But what about the air pollution that will be caused by the fuel? It’s not the cleanest energy but it’s something.

There are some other changes that the company is going to make in the food composition, in relation to the regions as well. For example, the recipe for the Magic Masala Flavor as well as the Spanish Tomato flavour has been tweaked slightly according to what region it’s being sold in. So the food will be a little spicier in North India, while it’ll be a bit sweeter in the South.

While the initiative regarding the sodium seems like it stems from public concern, their attempt towards reducing their carbon footprint seems like it started from the government’s decision to ban plastic. Either way, both the new changes work out in our favour. It’s high time that all the companies in India take to environment-friendly packaging by following PepsiCo’s footsteps because our future can only be saved by our actions.

Even though Pepsico's attempt at reducing plastic can very well be a marketing stunt, they are doing a good enough job for now. If they act upon their plastic fridge bottles as well, they have definitely convinced us. We can go as far doing a free promotional campaign for them Do you think the government should be putting more pressure on industries like these to reduce our overall carbon footprint? Let us know in the comments section below.

WRITTEN BY  - Aditya Mohanan adityamohanan@gmail.com

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