The largest manufacturer of Raspberry Soda, Dukes, was taken over by Pepsi co. in the '90s and eventually the production of their flavoured soda's stopped.
In today's time, Raspberry soda is only available at old Irani-Parsi cafes across Mumbai and convenience stores that are located near Parsi colonies. In 2011, Pepsico announced that it would bring back the Duke's flavoured sodas that included the Raspberry soda but there were no aggressive campaigns to tell people about the comeback of this Parsi classic.
The iconic Dukes bottle outside their factory in Chembur was a popular landmark in the city. The factory was shut down by Pepsico in 2013 and was eventually sold to a construction company for development. In 2017 the Giant soda bottle and the factory were demolished to make way for a highrise complex.
Places like Sodabottleopenerwala and Britania and Co. have decided to keep the Parsi drink alive and often promote these at their outlets.
As of now, Pallonji's raspberry soda is the only bottled option that is found in Mumbai. What was once shipped to Parsi colonies and eateries in large quantities has now become a rare commodity and one has to travel all the way to south Mumbai to get a taste of the refreshing, sweet yet tangy beverage.
WRITTEN BY - Atharva lobo email@example.com