You read the title right. There are murmurs of such dealings going on. Dealing to leave you high with a possibility of cotton mouth. It's times like these when you need to come together with your people and discuss such stuff. These aren’t dark times, but I’m sure trying to make it sound like they are.
Here we go…
What better than your favourite recreational drink mating with your favourite recreational drug?
AB InBev, the company that brings you beer brands like Budweiser, Corona, Stella Artois, Beck’s and Hoegaarden, has started exploring the pot market. Why you ask? Oh, reader, you’re too naive, I’ll tell you why. They’re exploring the pot market to figure out how to infuse that stuff with drinks.AB InBev is teaming up with Tilray (a Canadian pharmaceutical and cannabis company) to research non-alcoholic drinks containing cannabis.
"We intend to develop a deeper understanding ... that will guide future decisions about potential commercial opportunities”, said the President of AB InBev’s Canadian Subsidiary.
Why this absurd venture when we’re all asked to not get drunk if we’re going to get high?
Because desperate times call for desperate measures. With the rise of craft beers, the sale of mass-produced beers is really getting hurt. But since the news of the cannabis research has been afloat, the stocks of both AB InBev and Tilray have more than quadrupled! That was one hell of a market strategy.
You know who could try this same tactic? Coca-Cola. It’s already addictive, but since people got distracted and started moving towards juices, Cola could really use a refreshing note with some more chill mixed into it. Then image drinking Rum and Canna-Coke! Brilliant!
P.S. The Canna-Beer experiment is only restricted to Canada right now. Sorry to get your hopes all high.