Every year, we await the next generation, technologically advanced Apple products. Whether it is the iPhone, iPad or the MacBook, Apple is a steady household name all around the world. While it has not yet fully ventured into the automobile sector, they now have plans to launch an electric vehicle with a ‘revolutionary battery’ by the year 2024.
According to a Reuters report, the tech giant had initially shelled it’s 2014 plans to launch a self driving vehicle in 2016, but it is now planning to re-work on those plans. Named ‘Project Titan’ by it’s internal employees, this project aims to manufacture a passenger car with it’s proprietary battery technology.
“We're focusing on autonomous systems. It's a core technology that we view as very important. We sort of see it as the mother of all AI projects. It's probably one of the most difficult AI projects actually to work on,” says Apple CEO Tim Cook.
The proprietary battery technology that Apple has been working on aims to reduce the overall cost of the batteries but increase the car’s range. The ‘Monocell’ battery pack does exactly that by freeing up space inside pack to include more active materials which then help to increase the car's driving range whilst maintaining a simplified yet unique design.
Apple is also reportedly trying to include the low cost, low toxicity lithium iron phosphate (LIP) compound as one of the key materials in the production. The LIP is also reportedly safer to use and does not have a tendency to overheat, as opposed to the Lithium ion batteries.
While Apple may be a giant in Electronics, it lacks expertise in the automobile manufacturing industry. Reports say that since it has previously had ties with Magna International - a manufacturing firm that handles the manufacturing detail for big car brands like BMW, Daimler, Jaguar Land Rover and Toyota. However, there have been no confirmations from Apple on whose help they would be taking to build their next gen EV.
While the possibility of driving in an Apple car may sound exciting, the ambiguity about the project are making people that maybe Apple has no intentions of going ahead with the development of a full fledged automobile. Some believe that they could instead have plans to license their autonomous driving and unique battery technology to an already established car brand.
Whichever route Apple chooses to go, it’s die hard fans will certainly que up outside the shops on the day of it’s announcement. A German magazine claimed that the ‘Apple car’ could have the design of an iPhone-esque van, with sleek lines and polished surfaces. it also hinted at features like in-house batteries and electric motors, as well as "special seats and interior components.".
With sources close to the development of the car saying “the Apple car is going to be the ‘next level’, and that it will be like when people saw iPhone for the very first time in 2007”, it has certainly created a lot of hype with people eagerly waiting for even the slightest bit of a sneak peak of the next gen car.
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