Admit it we all missed the ability to have conversations with people on absolutely anything this pandemic, be it politics or what you eat for lunch. Lucky for us, creators Paul Davison and Rohan Seth have come up with an amazing solution to this. Clubhouse is an invite-only voice-only application that hit the market in 2020
The app has generated a lot of attention over the last few months. Undoubtedly, it has left some people wondering what all the hype is about. It has managed to stick out as one of the most unusual app releases in recent memory.
Most people think of Twitter, Facebook, and Instagram when they think of social media. People submit text or photos/videos, and other users can like and comment on them. This creates an infinite list to go through every time one of these applications is opened. It's a functional design that works well for the apps mentioned above. Although, it's not the only way a social networking platform may function.
The Clubhouse Logo
The clubhouse logo is used to depict what the company stands for: the community. A logo creates a visual symbol that represents your vision. It creates brand identity and differentiates you from others. When you’re bored and scrolling through your phone to find something to do an app icon is the first thing that grabs your attention.
Clubhouse uses the headshots of various people as its app icon to accentuate its highly democratized format. It celebrates and brings exceptional people/artists to the attention of the public. And the woman currently on their logo is no exception.
Drue Kataoka, a well-known visual artist, technologist, and social activist, has been chosen as Clubhouse's newest symbol. Kataoka's face will display as the Clubhouse logo for the next few weeks, symbolizing the app on 13 million cellphones. She is the eighth person to be chosen by Clubhouse for this role. She is also the first visual artist and Asian American woman to be featured.
Who is the woman in the clubhouse logo?
Kataoka, a social activist who has quickly gained a following on Clubhouse, has been using her paintings to blur the lines between art, science, and technology, according to Forbes. The Tokyo-born artist fosters talks on hate crimes, racial stereotypes, and her multiracial status with her 7,00,000 followers on Instagram. Kataoka is said to have dabbled in women's rights, infant mortality, and foreign activism, according to reports.
She has served as a World Economic Forum (WEF) Cultural Leader and Young Global Leader. She is also one of the few solo artists to perform at the WEF gathering in Davos.
Kataoka has raised over $100,000 in Clubhouse room to #StopAsianHate and-in cooperation with Dr. Bernice King, CEO of The King Center-to support racial justice in a Clubhouse event called #24HoursofLove as one of the first Clubhouse users since it began in March 2020.
Kataoka was also key in persuading the company's executive team to create and launch a new feature. This feature allows users to donate money to causes and non-profits directly from the Clubhouse app.
The mirror sculptor is also the founder of The Art Group, a 97,000-strong art club on Clubhouse that is said to be the oldest and largest of its kind.
Kataoka's paintings may now be found in over 30 countries across five continents. Her resume includes scientific and technological collaborations. This includes artwork she launched into orbit for the International Space Station's first "zero gravity art display."
Why was she selected to be on the app icon?
The decision by the Clubhouse app to highlight its first visual artist-activist and female Asian American icon comes at a critical juncture in the United States' treatment of Asian Americans. With the number of hate crimes against Asian Americans on the rising, Kataoka decided to use her over 700,000 Clubhouse followers to conduct open discussions about Asian American identity, hate crimes, and racial stereotypes.
Launched in a Clubhouse room, her #StopAsianHate campaign, within the first hour, the event had surpassed its $10,000 fundraising goal and had generated almost $90,000 for the Asian American Federation.
"We were very naïve at the start of social media fifteen years ago," Kataoka says. "But lately we have witnessed how some of these apps can take us to dark places. It is up to us, the users, where we take new and exciting, emerging platforms like Clubhouse." Her goal as Clubhouse's newest icon is to encourage individuals to use the platform to have a conversation about things that matter and make a positive social impact.