Scrolling mindlessly on our social media as our screen time went up was definitely a guilty pleasure during lockdown. As we were constantly bombarded with bleak news throughout this year, TikTok (before it was banned in India) and Instagram became a safe haven for most of us. The quirky and innovative content of these digital creators on these platforms, helped us forget our worries and genuinely let out a giggle, even if it was only for a couple of minutes. From fun makeup looks that you just couldn't stop watching on repeat to relatable rants, these digital creators definitely helped us get though 2020-
If you often find yourself binge watching Instagram Reels, there is no way you would have missed Niharika’s slapstick and addictive videos. Winning the internet over with her relatable content, she is definitely a personal favourite. Born in Chennai she has a very prominent South Indian accent however staying in LA while pursuing her MBA degree, she picked up a slight twang too. Her 15-20 second reels are about relatable content like nosy Indian parents or lame ex-boyfriends. Her popularity during the lockdown immensely increased, crossing the big 1 million followers mark on Instagram within a span of just 1 month. If you find yourself desperately in need of a laugh , definitely follow her on Instagram @niharika_nm
If you’re addicted to dance reels then you must've come across Ruhee’s page. She is famous for dancing on popular Bollywood tracks with her non-desi friends. Her dance video on the viral Big Boss clip ‘Tuada kutta tommy, sadda kutta kutta’ blew up on Instagram with people finally taking notice of her ingenious way of entertaining her followers. Her style of dancing to tracks which are currently trending on Instagram have caused her to fetch over 20 million views on some of her reels! If you’re looking for cool dance moves that you can show off to your friends, following her is a must.
If you were guilty of humming the addictive ‘rasode main kaun tha’ track a few months ago, you have Yashraj to thank. With over 1 million followers on Instagram and 460k streams on Spotify, he has been blowing up since the lockdown. Known for making catchy remixes to popular clips, he has been releasing banger after banger. Guaranteed to leave you signing his remixes for days, following him is a must.
Krutika (aka mermaidscales)
Known for her makeup skills and quirky comedy sketches, Krutika became famous on TikTok. However even though it soon got banned, it took no time for people to start noticing her on reels too. Her sketches have perfect comedic timing and will definitely leave you forwarding them to all your friends. Even her makeup skills are impeccable and you will surely find yourself watching her reels o repeat just to figure out how she does it. If you want to be amazed by those skills or laugh at some content that you can't wait to forward to your friends, you absolutely need to follow her.
During this lockdown, Ankush rose to fame very quickly. With over half a million followers on Instagram, his followers only seem to be growing . His content addresses various topics like people refusing to wear masks and the unbearable nature of Indian parents. Since these are such relatable topics, his videos take the form of a ‘mini rant session’ which seem to be exactly what his followers want. He also frequently endorses wearing makeup on his reels to help re-enforce the idea among his followers that ‘men wearing makeup’ should be acceptable and not just the brunt of distasteful jokes. Head over to his page if you’re in the mood to let out a laugh at his OTT rants about topics that have probably frustrated you in the past too..
Mimicry is always a hit on social media and it comes extremely naturally to Ronit. His impressions of various celebrities like Alia Bhatt, Anil Kapoor, Ananya Pandey, Rakhi Sawant, Shehnaz Gill and even the characters of the hit serial Tarak Mehta Ka Ulta Chashma have entertained many. His imitation is foolproof- from the makeup and clothes to the facial expressions and hand gestures, his audience just can't seem to get enough of him. Some of his most famous videos include him recreating the ‘Rasode main kaun tha’ video, the Rakhi Sawant fight on Big Boss 14 and of course the trending Shehnaz Gill’s ‘Tuada kutta tommy, sadda kutta kutta’. His Rakhi Sawant impression was so spot on that even the official Colours TV Instagram page couldn't help sharing his video.