With 2021 proving to a year of mind-boggling trends, musician Lil Nas X has added a new twist to it by launching his Satan Shoes. Yes, you read it right!
In collaboration with the streetwear company MSCHF, the American rapper has brought into the market pairs of limited edition Satan Shoes, and the release of these devil-themed shoes was carried out after Lil Nas X's release of a devil-themed music video for his song Montero (Call Me by Your Name). Interestingly, according to CNN, the shoes sold out in under a minute since its launch.
What are these satan shoes?
The shoes glorify the theme of Satan i.e. the devil, but that is not all. The company confirmed to NBC that the shoes also encompass a drop of human blood which is drawn from around six MSCHF employees. In the Nike Air Max 97 sneaker, one of MSCF's founders, Daniel Greenberg said that a drop of blood is combined with ink that fills an air bubble in these red and black themed shoes.
There were only 666 pairs designed as 666 according to the Bible this number is associated with the devil or Satan. With black and red accents, they feature devil references, where a pentagram charm hangs from each pair. The shoes also have "Luke 10:18" written on them, which is a verse from the Gospel of Luke that reads, essentially, "I watched Satan fall from heaven like lightning." These limited edition shoes were priced at a whopping $1,018 (£739, AU$1,334) and sold out in less than a minute.
However, the company has still one unsold pair, and it declared that the shoe will be passed on as a giveaway on April 1st. The musician himself confirmed the same through his Twitter.
He said, "if u want the 666th pair of the satan shoes quote this tweet and use #satanshoes to be entered and I'll pick someone by Thursday."
The Satan Shoes marketed by MSCHF are an apparent modification of shoes by the Nike label. The linking of devilish elements and the inclusion of human blood was not well received at Nike and they denied any association with these sneakers. Thus, a Nike company spokesperson confirmed the legal action sent to the company on Monday.
Nike filed a trademark infringement and dilution complaint against MSCHF today related to the Satan Shoes. We don’t have any further details to share on pending legal matters," the statement read. "However, we can tell you we do not have a relationship with Lil Nas X or MSCHF. The Satan Shoes were produced without Nike's approval or authorization, and Nike is in no way connected with this project." In a separate statement, Nike said the company sought to "stop the release of the Satan Shoes."
According to The Hollywood Reporter, Nike further talked about the alterations of its trademark product without any formal permissions from MSCHF.
"The material alterations include at least referring to the shoe as the Satan Shoe, adding red ink and human blood to the midsole, adding red embroidered satanic-themed detailing, adding a bronze pentagram to the laces, and adding a new sock liner," states the complaint."There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product."
However, the CEO of MSCHF Gabe Whaley confirmed in an email that Nike "did not have any involvement whatsoever" in the project. The CEO stated that the shoes were purchased from Nike and the company indulged in its own modifications before selling them.
Satan Shoes and Twitter
Indeed, when such bizarre trends seep in, Twitter blows up to the fullest. In the case of the Satan Shoes, a similar scenario happened where people on Twitter including the rapper, had both funny quips and amused reactions. Some condemned and criticized the shoes as well.
Lil Nas X, who is not being sued by Nike, posted a cartoon response to the lawsuit of "SpongeBob Square Pants" character Squidward begging for money.
Several other users expressed their reactions.
Rapper Joyner Lucas criticized Lil Nas X’slatest song, tweeting that "the biggest problem for me is the fact he doesn't understand 'old town road' is every kid's anthem."
"Children love him for that record." "They tuned in and subscribed to his channels. So with no disclaimer, he just dropped some left-field ish & all our kids see it. smh," he said.
As a sarcastic response to criticism of the shoes, Lil Nas X posted a YouTube video on Sunday titled "Lil Nas X Apologizes for Satan Shoe," and it showed the rapper dancing provocatively with Satan.
Republican Gov. Kristi Noem of South Dakota further condemned the "exclusive" shoes on Twitter.
"Our kids are being told that this kind of product is, not only okay, it's 'exclusive.' But do you know what's more exclusive? Their God-given eternal soul," Noem wrote Sunday. "We are in a fight for the soul of our nation."
The rapper further had a fitting reply to her.
Clemson quarterback stand-out Trevor Lawrence critiqued the shoes saying, "Line has to be drawn somewhere. Smh."