A social networking platform that uses the audio-chat algorithm to get people talking, Clubhouse got its fair share of attention since its inception and quite a few heads turning. It’s been loved for the ‘I-don't-need-to-show-my-face’ feature, criticised for its ‘why-are-people-spamming’ and been a hit among the youth. All in all, Clubhouse has managed to do what it set out for - it’s got people talking about a varied list of subjects ranging from startups and finance to beauty and makeup to writing tips to even (yes! we are serious) if veg biryani is a thing or not. We caught up with users and asked them about their Clubhouse experiences.
What is Clubhouse and how does it work (for those who haven’t gotten an invite)?
Clubhouse much to the annoyance of many and amusement of a few is an invite-only app. This means you cannot, as in the case of other applications, download it from the app store and create an account. You need to be invited to this very exclusive chat.
The Clubhouse app is where discussions happen over audio. Much like a podcast, but in real-time, where you can browse through the rooms and join in on a conversation or simply stop by to listen.
Until you get your Clubhouse invite, let’s get you up to speed with what people have to say about their experiences.
What is the Clubhouse app used for?
Surpassing the ordinary spoken about topics and venturing into zones that haven’t been explored before, Clubhouse is used for a wide variety of reasons. You may be there to gain insight, to partake in a discussion, to chill, to pass your time, or even to give people a peek into what is it that you do.
Nikhita Shere, an Ayurvedic doctor usually attends the rooms related to Beauty, Skincare, Natural Healing, Herbs & Mental Health since these are the areas she is interested in. “I also discover new rooms if they happen to have someone I already follow. In the course of my exploring, I have come across some very interesting personalities I would never cross paths with given the current scenario. There were some conversations I eagerly awaited, but there were also times when the chat seemed like a rehearsed play with a script and propaganda. I was appalled by a few of those experiences, eventually, I lost interest after the first month.”
Nikhita says that while she does not know the authenticity of the conversations that happen as no one is accountable for that prospect, she did not quite enjoy it as much as she does using social media.
What are the rooms on Clubhouse?
A room is essentially a group of people who share a similar interest and have a discussion going. You can join any of these and join in on a conversation or be a silent spectator.
“I enjoy listening to rooms where people tell their life stories or share their business ideas or talk about music and some deep discussions,” says Vrinda Jhalani. “I absolutely love hopping from one room to the other because every room is so interesting and amazing. The app so far has been wonderful!”
“Meeting new people from around the world is just so amazing. I have been sleeping, eating and drinking on this app from the time I joined. It is so addictive you just can’t stop yourself from coming here.”
The feature that Vrinda loves the best is that it's so easy to connect with celebrities, influencers and politicians as they can directly talk to you, in contrast to other apps where this is not possible. “This is a one-stop for connecting with people around the world easily.”
What are the kinds of conversations you can expect to have?
For Milind Mehta, he primarily is a consumer of poetry but finds that he ends up in rooms where there are healthy conversations happening around everything that ranges from art, culture, philosophy to tech, crypto and stocks. “There’s everything for everyone. It depends on my mood and the vibe of the room.”
However, Milind says that time on the app works differently from that on the rest of planet Earth. “I have restricted myself to using it on the weekends. 7 hours on earth is like 7 minutes on Clubhouse.
Are you looking for an app that revolves around culture?
Natasha Malhi says that what makes Clubhouse different from other such apps is the cultural aspect. “The app is community-driven. It has thought users to be kind, helpful, supportive. You will see the magic happen if you aim to collaborate rather than compete.”
“I have been checking out all rooms in the German and Indian community. Users have been very helpful and kind. I have made many new friends in such a short time around the world without travelling,” says Natasha.
An exciting feature: networking!
For Shaurya Munjal, networking and sharing personal experiences and stories as well as getting a view into marketing and branding related content is what she enjoys.
“The experience has been phenomenal. I have met some amazing people through Clubhouse. I’ve managed to create a club of my own and grow to a family of 3k members on it. It is a place to learn, grow and connect and I have been doing exactly the same.”
She points out that people follow you, respect you and admire you for your content, work and thought process rather than just your looks. “It discounts factors that aren't in our control and brings our focus to things that actually matter and that we have built over the years which is, the substance a person is made up of. So this is what makes it different from every other social media channel.”
What are the learning options on Clubhouse?
What the youth and mid-aged are loving is that there is SO MUCH to learn on the app. Hearing people speak of their knowledge on a particular topic is insightful and engaging. “Curiosity and desire to learn perpetually take me to explore almost all the various types of content on Clubhouse,” says Shashank Kansal.
“From rapid 5-minute rooms to some seven, eight or over nine hours rooms discussing deeply on the topic amongst thought leaders from the category is brilliant! It is quite extraordinary how humans connect with each other based on voice alone. All social media come with their own sets of challenges, but this format has managed to create interesting social graph at an unprecedentedly rapid pace.”
Clubhouse is like a constant non-stop conference on everything that you can participate in by a click where you hop from one topic to another couple clicks, according to Shashank. “The ability for anyone to start a room, create a community and interact is pretty much unparalleled.”