Fashion is a huge aspect of our personalities and we’ve seen how a dress or T-shirt can be a powerful means of making a statement or sending out a meaningful message - consider the example of Mahatama Gandhi making the switch to a loincloth or dhoti in order to relate to the poorer sections of India and how effortlessly it worked in his favour. Gucci, one of the most elite fashion brands, has attempted to do the same by designing clothing metaphorically embroidered with social commentary that challenges toxic masculinity. The dress for men designed by Gucci was inspired by the ‘90s grunge fashion, is a tartan cotton long smock shirt with a Peter Pan collar and buttons made from pearls. It has stock embroidery on the front along with a delicate white satin bow detail at the waist; here is a picture of the outfit.
The colours are unconventional and almost childish, to expand the definition of masculinity from ruggedness to delicateness. According to Gucci’s official website, “This tartan smock in delicate colours reflects the idea of fluidity explored for the Fall Winter 2020 fashion show, disrupting the toxic stereotypes that mould masculine gender identity. Pieces with versatile ways to wear and style embrace each person who is part of the House’s individual spirit.”
Coming from a brand known for extravagance and luxury, the Gucci dress for men is priced at $2,600 (Rs 1,90,324) which is obviously grossly unaffordable for an average Indian. But I suppose the brand wants customers to focus on the bigger picture and the effect of such a dress on the gender fluid discourse rather than seriously consider buying it.
I know what you’re thinking - ‘The purpose of the dress is something we can get behind but who approved such an unattractive and childish design?” Many people on Twitter had a similar opinion and no matter how hard they tried, they couldn’t get on board with the ludicrous price tag and the strange styling choices for a dress targetted to adults.
Here are some of their funniest and notable comments by Twitter users:
Should there be a history of how Gucci has used clothes to promote gender fluidity?