Rooh Afza is a drink that has been around for decades. the rose flavored drink brings a whole new taste to our palette because honestly, there is nothing else like it. Mix it in water, milk or top it on ice cream, it goes well with almost anything sweet.
In the month of Ramzan, when millions of people fast in India, Rooh Afza is a must have during Iftaar and Sehri. And this year, there seems to be a shortage of the rose syrup in Indian markets.
Hamdard Labs, the makers of this drink have said that a few key ingredients that are required to make this drink are not available in India and that is why their production is halted. “We are facing supply constraints of certain herbal ingredients. We hope to fix the demand-supply gap within a week,” said Mansoor Ali, chief sales and marketing officer at Hamdard in a statement.
In his statement, Ali also said that they usually stock up ingredients months in advance but this was an unforeseen shortage. The herbal ingredients that they use are not commonly available.
But the shortage of our favorite Iftaar drink has brought India and Pakistan together. After learning of the shortage in India, Laboratories Waqf Pakistan has offered to supply the drink through the Wagah border. Usama Qureshi, MD, and CEO of Pakistani Hamdard tweeted, “We can supply RoohAfza and RoohAfzaGO to India during this Ramadan. We can easily send trucks through Wahga border if permitted by the Indian Government,"
Both Pakistan and India have common ancestry when it comes to Hamdard Laboratories. The original company was founded by Hakeem Hafiz Abdul Majeed in old Delhi in the early 1900s, while the one in Pakistan was founded by his son Hakeem Mohammed Said who migrated after partition, in 1948.