Maggi is hands down one of the highest consumed product in India. And when the consumption of a product is high, so is the packaging waste.
So to curb the menace and help the environment, Nestle India has launched a wrapper return scheme for their Maggi 2 minute noodles.
Consumers can now exchange 10 empty packets of Maggi noodles for one new packet. The project is currently in its pilot phase in Dehradun and Mussoorie where Maggi consumption is high.
This project is one of Nestle India's move among several other waste management initiatives. The company is currently working with 250 retailers to follow this project through.
This is a great initiative and we hope this becomes a nationwide scheme!