In a Tik Tok video that is being widely shared on social media, Deepika Padukone is seen collaborating with a social media influencer. She is seen picking her favourite "looks" and one of them is her look as Malti from Chhapaak.
The Tik Tok influencer is then seen recreating the "look." The video is evoking angry reactions from fans who can't believe that she did not realize the insensitivity of the concept.
There's silence on her end, but Twitter and other social media platforms haven't held back from unleashing anger towards her actions. We asked a few millennials what they think about the whole ordeal, to see what the situation is.
What Do Millennials Think?
"The problem with Deepika Padukone endorsing a makeup challenge on Chhapaak is that she treated it as one of her “looks” and dismissed the entire trauma behind it. She proved that it was merely make up for her and she clearly doesn’t understand the depth of what survivors go through. It's so disappointing because the movie actually looked into it, and for the sake of promotions, they stripped down the entire depth and stooped down to calling it a look." - Sneha, 24.
"You can't reduce it to a "look". That is someone's actual face! There is a whole story behind it, a story of pain and suffering and the stigma that our society has attached to it. Scars that cause lifelong trauma. Acid attack survivors need love and respect, that's it." - Joy, 35.
"They were trying to get the attention of the Tik Tok makeup artist’s audience who obviously watch her because of her tutorials. I agree it was wrong and it’s unbelievable how many people are involved in these things and nobody stopped for a sec to say hey this isn’t ok, even Deepika. However, this doesn’t undo the whole film, the relationship they have with Laxmi and the other girls, everything talked about during promotions. Everyone’s too quick to cancel a person for one single act. " - Sheetal, 27.
"I see it as her normalising that "look." Everyone has a right to their own interpretation. But calling it a great look can also be seen as saying- its okay and there is nothing wrong with looking like that. Stop making this bigger than what it is." - Rahul, 30.
"The way I see it, I think she's trying to normalize the way acid attack survivors look. There's a certain amount of insensitivity in calling it a "look", yes. But I think the entire purpose was to make it seem normal and not something disgusting, or shameful. I can be wrong and it could just be a terrible PR fail, but I think there's more to it." - Naman, 24.
"Her movie on the issue genuinely moved me. Uttarakhand Government decided to provide a pension for acid attack survivors, and now the Madhya Pradesh Government is going to start a campaign against the illegal sale of acid. The overall impact of the movie has been what it should be, but when your PR fails you - it becomes questionable. It was insensitive to call her character a "look," especially when she knows and has been around women who have survived the horrors. It's disappointing." - Rashid, 28.
What do you think of the video? Is it insensitive marketing or just normalization?