Recently, the news witnessed an unusual activity. The e-commerce fashion platform Myntra decided to change its logo after an activist lodged a complaint with the Mumbai Cyber Police. The complaint was on the lines that the activist Ms Naaz Patel interpreted the logo to be “offensive” to women. Ms Patel, the founder of NGO Avesta Foundation, demanded the logo to be reworked. She further said that if it failed to do so, it will be accounted for appropriate action against Myntra.
Rashmi Karandikar, DCP, Mumbai Cyber Crime Department said, "We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month's time."
Thus to stay away from any further controversies, Myntra went ahead and reworked the logo. This absurd claim of the logo being offensive to women, and the further act of its changing has led to a storm on the internet. It was a moment of several mixed reactions.
Some were certainly bewildered.
But, most individuals exercised the rightful choice and condemned this claim. It was called unnecessary and hence it began a meme-fest by netizens on the internet. Here are some of the hilarious quips of the Myntra logo controversy.
This meme-fest became more prominent when food delivery giants Zomato and Swiggy jumped on the train.
While we can actively joke about how ridiculous and unreasonable this action was, it is a striking highlight of the several existing mindsets in our country. It reflects how time and again we, interpret the bodies of women as objects and associate them in the convenience of our imagination. These acts of pseudo feminism dissolve the entire purpose and take the light away from the issues that are “actually offensive and derogatory” towards the womankind