The month of June is celebrated as Pride Month, in commemoration of the Stonewall riots of June 1969. During this, many pride events are held around the world, recognizing the impact the LGBTQA+ community has had on the world. However, Operation Pridefall, as it is being dubbed, is threatening to wreak havoc on the celebrations.
What Is Operation Pridefall?
Operation pridefall is the name given to a planned, homophobic and organized raid which will be conducted in June, which is the Pride month.
The plan involves sharing anti LGBTQA+ content across social media, particularly targeting smaller accounts and brands’ digital Pride month campaigns.
How It Started
The details of the operation first came to light on 4chan on May 10th 2020. 4chan is an online forum which allows anonymous users to share English language imageboards. However, the website has had to deal with its fair share of controversies, with it often being the source of pranks, harassment attempts and sharing of racist and misogynistic content.
An anonymous user posted a thread detailing the plans of “Operation Pridefall.”
“every June, hundreds of massive corporations band together to smother social media with posts in favour of "Pride Month", a code word for the degeneracy that is LGBT activism. Many of these accounts are rather small and get very little engagement, yet they continue to post without backlash.
The bigger pages are ok targets, but posts tend to get unnoticed in the sea of other comments. Commenting on smaller pages (~100 likes or so) means anyone who views it will see the posts, and companies will reconsider their posts afterwards”
How The Campaign Plans To Spread Hate
Not only this, but the thread also called for users to get burner cell phones and temporary numbers, to comment on these social media pages. Some creators even resorted to supplying downloadable packs of anti-LGBT+ memes for users, which they could use to spread hate during the operation.
People in support of Operation Pridefall have been asked to direct their homophobic messages against specific companies as well. These companies are running digital campaigns to celebrate pride month, and operation Pridefall seeks to troll exactly that.
One of the supporters even shared a collage with the logos of all companies that Operation Pridefall will target. The plan is to spam the company’s online presence with homophobic tweets, messages and memes.
Some other ways these users plan to execute Operation Pridefall is by crowdfunding anti LGBT+ billboards, developing troll campaigns for the rainbow flag and much more.
What Might Really Happen?
Ever since the mechanism of Operation Pridefall has come to light, several people have spoken up against it, condemning the campaign.
However, another alternative viewpoint doing the rounds is that operation pridefall has already failed and that it is just a bunch of idle trolls who have nothing to do during quarantine that is trying to get some internet fame.
Frequent Reddit users have also pointed out that murmurs of Operation Pridefall take place every year during pride month, and it is not something the community should worry about. 4chan is notorious for organizing operations that don’t see the light of day.
There are high chances that all this may turn out to be a failed trolling exercises in the end, as this video articulates.
Why It Is Important To Raise Your Voice Against Operation Pridefall
Operation pridefall aims to invade into the safe spaces developed by the LGBTQ+ community online. That is precisely the reason why you should raise your voice against it.
While it is true that the community has faced oppression, discrimination and stereotyping for years, the organized nature of operation pridefall is what makes it so harmful.
If true, this is a campaign that is so large and targeted, that even during a pandemic, its utmost prioritize is to spread hate against a community. By specifically targeting the pride month of June, it is aiming to disrespect everything the LGBTQ community stands for and celebrates, while also trivializing everything they have had to go through.
If in fact, operation pridefall turns out to be true, it is essential that you raise your voice and stand in solidarity with the LGBTQ+ community.
There’s no need to hide your identity or make your public profiles private. Rather go out of your to fill the internet with news, images and even memes celebrating the community. Share stories, celebrate achievements and bring forward the people who are part of the community and show your support to them.
So show your support and make sure the Pride month is remembered for all the positivity it brings, and nothing else.