When he is not roaming around the city in a skin-tight spiderman costume, Parthiv is a social media influencer. He is a known personality in the Indian E-sports and Cosplay community. Parthiv who goes by the name ScorpyHazashi also manages a number of Pop Culture communities on social media. When he is not working on social media campaigns for big brands, he is seen bringing smiles to faces at the children's hospital! I had the chance to Interview Parthiv to get an Insight in his life. Here is what he had to say!
How did you become such a big social media influencer? Where did you begin your online journey?
"I had never thought about becoming an influencer, not in the slightest. When I first joined Facebook in 2010, it was only to connect with people and play Farmville, which was a trend back then. I only realized what social media had to offer much later, when I decided to start communities and pages for simply personal benefits - uploading fan theories, connecting with like-minded people and looking for interesting fan art. It was more of a forum at that time. Quickly, followers started coming in and I had no idea what to do, I was just happy! I had multiple meme pages, superhero communities and communities dedicated to popular TV shows. In the last 3 - 4 years, I started seeing the effect of monetizing the content and directing your own followers to something else; and that "something else" would be what my clients would pay me for. Long story short, I finally learnt to leverage the people who followed me into also following/liking other topics of interest which would usually be sponsored."