If you have ever indulged in hearty street shopping on Bandra Linking road, Fashion Street in town or literally every other major market in the city, you must have come across mannequIn busts hanging along walls and from trees displaying a wide range of lingerie.
A plastic torso of a woman or inflated legs used to display items like leggings is a common sight in the city. But Shiv Sena corporate Sheetal Mhatre feels that it is very embarrassing for women to see mannequin busts hanging on tree branches with lingerie on them.
And after she kickstarted the movement, the law committee of the BMC has ordered the civic body to remove unauthorized mannequins that display lingerie across the city in the next 15 days. Mhatre, however, feels that the licenses of the vendors found at fault should be canceled.
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In conversation with ANI, Mhatre said, “It seems the BMC has no power to act against those who display illegal mannequins. It is very embarrassing for women to see mannequin busts hanging on tree branches with lingerie on the. There is a proper manner to display it. There is no need to advertise lingerie as women know where to find it.”
Mhatre, however, doesn’t have a problem with mannequins inside shops. Displaying such clothing on mannequins on trees and walls is illegal and she wants to put an end to that practice. What's interesting about this movement is that it is heavily supported by the youth wing of Shiv Sena known as the Yuva Sena.
We decided to head to ground zero and speak to two different lingerie shop owners in Goregaon. Shrikant, who runs a lingerie shop in a busy shopping arcade says, “ We display lingerie outside our shop and we also have large posters on the glass windows of our store. how else do we attract customers? If we are forced to take away our displays, we will lose a lot of window-shoppers.”
Mohammed, who has a roadside lingerie stall in a shopping complex towards Goregaon station says, “My entire business is based on selling lingerie on the street. If I can’t display my products, how will I make sales? Male underwear is displayed and sold at literally every market and railway station, but that doesn’t seem to be a problem to the BMC. People often say ‘Desh Aage Badh Raha Hai” but then are we really progressing if we are embarrassed to look at essential clothing?”
It is pretty clear that taking away lingerie displays will affect the sales of these vendors. But the BMC is not the only one after these mannequins. During our conversation, Shrikant from the lingerie store told us about how perverts would often steal mannequins and inflatable display legs for unknown reasons. He said that such cases are pretty common in the city as perverts are pretty curious about busty mannequins.
What are your opinions about the display of lingerie on mannequins in public spaces? let us know through your comments!