Ahead of the elections in Delhi, SpiceJet announced on Friday that it will provide free tickets to those who are registered voters in the national capital and want to fly home to cast their votes. Their new initiative is called Spice Democracy as the airline made the announcement on Twitter and shared details for participation on their website.
"No obstacle is big enough to stop us from being a part of our great democracy. Introducing #SpiceDemocracy. If you are a registered voter in Delhi, fly back home with SpiceJet and cast your vote. Your tickets will be on us," SpiceJet said in its statement on Twitter.
SpiceJet, on its website, said that the initiative is open for participation from January 30 to February 8. If you are a registered voter in Delhi and live outside the city, and intend to cast your vote during the elections, begin with registering on the SpiceJet website.
Subsequently, you need to mention the reason behind "what inspires you to vote in the Delhi Assembly Elections" in a post on your social media accounts along with the required hashtags mentioned on the website.
While the initiative is a great way to get people to vote, some people believe that this is an attempt at extorting information. As strange as the theory may seem, let's look at why people are believing it.
Here's how it goes:
SpiceJet, started its campaign last Friday, and all would be well if netizens didn't find a connection between that and the current owner Mr Ajay Singh. Famously known for coining the term "Ab Ki Baar Modi Sarkaar" during the first term election of the BJP.
Since the campaign has begun people have pointed out how the airline now gets access to the social media profiles of those applying. Now, the airline gets to "select" who wins the contest and gets the free tickets.
It's easy to understand the political leanings of the participants when they see their social media profiles. Since Ajay Singh is largely associated with BJP, people speculate that those chosen will probably be affiliated to the right-wing party or intend to vote for them.
People have been posting this theory on social media encouraging people to stay away from the campaign because unless they lean towards the right, they won't be given the chance to fly.
While this seems like one of the netizens effort to connect the two things with no sources, do you think it may be possible that SpiceJet is up to something larger than it seems?