Our crazy, unexplainable fads are going to come back and haunt us one day, I just know it. 100 odd years later, we’ll be an 11th grader’s Sociology project. They will go through our Instagram posts and 280 character tweets and try to understand what people of our time were like. And that is when they will discover how truly strange we were!
The latest fad that has been going around is the #CheeseChallenge or the #CheesedChallenge. If the name didn’t make it clear enough, the challenge involves throwing slices of cheese – the catch here though is that the cheese is thrown at unsuspecting babies, and recorded on video. The point of the challenge is –well, that’s still something we’re trying to figure out, but we think it primarily involves being amused by the expressions and responses of the baby. And having the video go viral on social media, of course.
The babies, for obvious reasons, are almost always surprised at the slice of cheese being flung on their faces. Sometimes they laugh, sometimes they cry, but what they always do is look at you in confusion, probably wondering what went wrong with you. The video is recorded from the point of view of the person throwing the cheese, so it almost feels like we are the ones doing the flinging. I giggled at the first video I watched, but felt guilty when I watched the second. By the fourth video I felt like a sadist, and like I was personally responsible for causing stress and discomfort to the poor souls.
The challenge was started by Michigan dad Charles Amara, who shared a Facebook video of a baby getting “cheesed”. Two days later, Twitter user @unclehxlmes shared that same video with the message: “just cheesed my lil brother.” By the weekend, the video had gone viral, with people attempting this cheesy challenge! Some even attempted the challenge with their pets – who certainly didn’t mind the snack.
The internet is divided over being amused and offended at this prank. While some are laughing over it and defending it as being harmless fun, others have called it mean, cruel, and have even called it abuse. Internet’s favorite mom refused to participate in the trend, tweeting, “I love a prank as much as anybody but I cannot get myself to throw cheese at my adorable, unsuspecting baby who has all the hope and trust in the world in me.”
Children’s Rights executive director Sandy Santana gave out a word of caution to parents. “This phenomenon is not child abuse and is generally not meant to harm the child,” she said. “But parents should, first and foremost, treat their children with care. Throwing cheese at helpless babies can, in some cases, shock them and lead to unnecessary discomfort. Is that really worth a few social media likes?”
Well, we certainly know of a few thousand parents who think it is!