We have always been through a moment when we are really psyched about a product and when it is launched, it turns out to be a catastrophe. The interesting part about these tech fails is that they often come from giant and well-known companies. From Microsoft to LG, from Snapchat to Facebook, we will see a list of top 10 tech fails of this decade.
In 2016, Microsoft created a Twitter account named TayTweets that used Artificial Intelligence to learn and talk like a human. They said the more you talk to her, the smarter she becomes. Guess what? She started tweeting some of the most horrific racial and controversial stuff in less than a day. Because she was learning from every single conversation, the mass population started abusing it. She started abusing, she was swearing and she even literally wanted to start a race war. So within 24 hours of launch, Tay, the bot, was canceled.
Anything launched by Elon Musk immediately becomes a hot product. So was the Cybertruck. Thousands of preorders were booked and when it was unveiled, it turned out to be an embarrassment for the company. One of the best selling points of Cybertruck was that its exoskeleton was said to be rock solid and virtually impenetrable. However, when tested on stage, its window broke down immediately. Not once but twice.
Even after that incident, customers are still buying the Cybertruck, all thanks to Elon musk's popularity.
3. LG robot CLOi
CLOi was the robot made by LG to help users manage their entire smart home. The company described the machine as "ultimate in simplicity when managing your smart home."
Can you imagine a product that does not do exactly what it was made for? CLOi exactly did that. When David VanderWaal, LG's US marketing chief, asked CLOi a question "Am I ready on my washing cycle?", it did not reply. He tried pretending that the machine was angry so it did not reply. But the next two questions also fell flat leaving the audience laughing.
Elizabeth Holmes founded a health technology company called Theranos back in 2003 with claims of having devised a blood test machine that required only very small amounts of blood and could be performed very rapidly using small automated devices the company had developed.
Doctors right now need different bile of blood for different tests. This method is super inefficient. She claimed that her product can take one tiny amount of blood and perform more than 240 tests at a fraction of the cost. This idea was so crazy that people started to call it a breakthrough company. Elizabeth Holmes was nicknamed female Steve Jobs because of her love for the turtleneck and innovation. Theranos's valuation reached over $9 Bn.
But everything turned out to be a false claim by the company. The company said that this machine could be used in military and emergency rooms but the company themselves did not use it. They would use the conventional method in the backend and falsely say that testing was done by their revolutionary machine.
Of course, the company shut down in 2018 when the truth came out and the founders and concerned people are facing lawsuits and are under trial.
5. Google glass
Tech giant google tried blending the real world with the virtual world using Google glass. They made cool promotional videos in which a person was skydiving and still using his Hangout chats. All this sounds promising but it did not get much success. People were simply not ready to throw $1500 to beta test a device that does just the work of a smartphone but worse.
6. Amazon Ring
It is a product from Amazon. It's a web of devices scattered around your home for monitoring and security purpose. The reason it failed was that such high-level access was only protected by username and password. Many incidents were reported in which a hacker would hack the camera and monitor your activity. In many cases, it demanded ransom or even threaten to kill. In some cases, Amazon's Ring video doorbell even caught fire.
7. Segway’s Hoverboard
Once cool as hell mode of transportation is now not seen much. There was nothing wrong with the product other than it is dangerous. Not just normal dangerous, but dangerous enough to take your life. The owner of the company Jimi Heselden, himself died due to an accidental fall off a cliff while riding a Segway. They also started exploding as if they weren't dangerous enough. A lot of government has banned them from use in public space.
8. Facebook portal
According to Business Insider, the Facebook portal is a "smart device used to video chat with friends and family. It's equipped with a high-quality camera and movement-tracking software that follows your movements." It earned the title of "Worst tech device of the year." The idea of installing a Facebook-branded camera and microphone in the home was not convincing to people. One of the contributory factors for this distrust was that days before its launch, 5 million Facebook user's data was breached. In addition, a few months back Facebook's involvement with the Cambridge Analytica scandal was unveiled.
9. Snapchat sunglasses
With well over 293 million daily Snapchat users, they could sell their new Snapchat sunglasses to only 0.03% of their customers. The product was a sunglass with a camera mounted on it to record snaps. More than 50% of them stopped using it in less than 1 month.
There were a few reasons for its failure. First was its marketing. Instead of selling the product online to million of its customers, they decided to sell it in exclusive stores. It was available online only after 6 months of its launch. All the hype about the product was gone till then. Others did simply did not like the idea of wearing a camera all around.
10. Twitter hack
This has to be one of the most dangerous Tech fails. In the month of July 2020, 130 high-profile Twitter accounts were hacked. We are talking about people like Barak Obama, Bill Gates, Elon Musk, Jeff Bezos, Mr. Beast, and even the official Apple account. Hackers did not just hack the account, they even tried to scam people. One tweet from the verified account of Elon Musk read-
" You know I living giving back to my community.
I'm doubling all BTC payments sent to my address. You send $1,000 and I will send $2,000 back!
Tell your family & friends! Only going on for 30 minutes."
Normally people would not believe such messages. But since it was coming from a verified account of such big people, god knows how many people would have believed and actually transferred the money.
Further inquiry revealed that it was done by just 3 teenagers. This one was particularly dangerous because imagine what they could have done with the power to speak on behalf of anyone in the world. Thankfully all they wanted was some quick buck.