You must be wondering why everyone is talking about Clubhouse lately? We all know that the past weeks have seen social media and its community proving to be a driving force for changing the economic patterns of several franchises. One of these was the GameStop phenomenon. Now with the talks about Clubhouse hitting the limelight, let's find out what it is all about?
To begin with, What is Clubhouse?
Clubhouse is a social networking app that works on the principles of audio chat. It can be called an amalgamation of part talkback radio, part conference call, and part Houseparty. In this app, users can listen to conversations, interviews, and discussions between various people on a variety of topics. It is currently available only on iOS. It gives you an added exclusive feeling of listening to a podcast.
The app works with a facilitative interface that responds to all the information you have given to it. Hence, when you join, you select between your various topics of interest like tech, books, business, or health. Thus, the more information you provide, it recommends the larger number of conversations and rooms to join.
The unique part is the room is exactly like a conference call that involves less talking and more listening. The room automatically closes once the conversation has ended.
This application has gained high momentum in China. Several E-commerce sites are providing multiple hopeful users ways to buy invites. The invite codes are being sold at cheap rates. This app so far has provided the citizens, tech investors, and professionals a safe space to talk about a plethora of issues, and not fall under the scrutiny of the Chinese government yet.
How did it gain popularity?
Clubhouse was launched in March 2020 by Silicon Valley entrepreneurs Paul Davidson and Rohan Seth. It just had around 1500 users by the May of 2020.
But this week, Elon Musk changed the game for this app. It shot up into the mainstream when he hosted an audio chat with Robinhood CEO Vlad Tenev on Clubhouse. The event exceeded the limit of people in a room for a conversation, and thus had to be live-streamed on YouTube. Thus there was a tremendous increase in invitations. Feb 1st, 2021, marked the app to have 2 million users. Thus it brought out further new features like tipping, tickets or subscriptions, to directly pay creators on the app.
It is now classified as a Unicorn startup-like Airbnb, Uber, and SpaceX, and has shot up to the value of $1 billion. The demand for membership is so high right now that it has exponentially grown on platforms like Reddit, eBay, and Craigslist.
What does it mean when you say Clubhouse is ‘Invite Only?’
This app is highly known for its exclusivity. Hence, when it is “Invite only’ , you can only be added by an existing member. Thus, it will not simply function by just downloading off the app store and creating an account.
Hence, to join this app, an existing Clubhouse user has to send you an invite. When they provide you with access to set up an account, you receive a link on your phone number that directs you to the entire signing up process. However, this too has certain limitations. The invites for existing users are limited in number, i.e. at first they only can exercise up to two invites.
The creators of the app in 2021 aim to eventually “open up Clubhouse to the whole world”. The recent blog post announced the goals of developing a beta version of this app.
Clubhouse is a budding application with promising features. It aims to achieve real-world exclusivity on a virtual platform with its unique ‘Invite Only’ features. The creators of the app in 2021 aim to eventually “open up Clubhouse to the whole world”. The recent blog post announced the goals of developing a beta version of this app.
Forbes said that “Musk proved one thing during his long Clubhouse chat: those who focus build great things. Here’s hoping Clubhouse itself becomes great.”